Everything You Need to Build a
Resilient eCommerce Website
From secure payment gateway solutions to seamless social media integration, Strikingly is an ecommerce website builder that has everything you need to build your web store in minutes. With the technical side of creating a business website out of the way, you can focus on maintaining your business through this health crisis.
Lessen the Impact of COVID-19 on Your Business
1. Don’t panic
Financial numbers are understandably going down during this period as consumers are starting to make wiser decisions and buying only the essentials. Know that there are other ways of reaching out to your customers during this time and it’s actually a good thing that you already have a business website set up.
2. Convert marketing material into video.
With social distancing measures in place, you probably won’t be able to run events for a significant period of time. But you can still use your marketing materials and presentation slides by converting them into video. Add a gallery section to your Strikingly website and upload your videos for everyone to see.
3. Consider an online learning environment
With more people spending time at home these days, online learning will become even more popular. Strikingly has a Membership feature that allows you to create gated content and members-only pages. Now is a great time to bring back webinars and podcasts.
4. Add a chatbot to your business website
With most of your staff staying at home to keep safe from the coronavirus, you will need to use creative ways to interact with your customers. Keep your audience engaged by adding the Strikingly Live Chat feature to your site. Answer queries in real time by using the Strikingly app on your phone.
5. Practice tact and transparency
Don’t create a marketing nightmare you may find it hard to wake up from by steering clear of messaging that might incite panic on your audience. Exercise empathy in communications. Instead, address your audience’s frustrations about out-of-stock products or delivery delays. Train your staff about the proper handling of coronavirus-related queries.
Check out our blog for more tips & advice on how to build stunning ecommerce websites.
