A while back, we talked about why your blog needs an email list. Today, we’re diving head first into how – breaking it down into newbie friendly steps you can implement right away. These steps are so easy that even your grandma could do them (but let’s not give her too many ideas). Okay! Let’s get started. 1. Craft high-value lead magnets. A lead magnet is something you offer your site visitors i…

How to do Market Research for Your Business (for Free) “The improvement of understanding is for two ends: first, our own increase of knowledge; secondly, to enable us to deliver that knowledge to others”. -John Locke​ It feels like it’s all coming together, perfectly. The MVP (Minimum Viable Product) you’ve been working on for months, is finally completed. Now, do you launch it into the world an…

An Introduction to Facebook Advertising I’ve tested every marketing method in the book, but there’s one I keep coming back to every time – Facebook Advertising. Let’s back up. You’ve done the technical bit. You’ve set up your online store and listed your products. But finding those first few customers is hard. For me, there’s no faster way to get your products in front of your target audience th…