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電子商務網站製作要領:需要重視這 4 點 - 網路行銷實戰 - Strikingly 隨著雙十一的臨近,網路行銷和電子商務又成了商家的有力工具。商家要想做網上電商業務的話,製作一個自己的電子商務網站是個很好的選擇。這樣你不用像入駐第三方電商平台那樣要花費高昂的拆帳、推廣費等,而且賣貨也比較自由。大部分商家都是不懂技術的新手,不知道如何架站,下面就跟大家分享一下電子商務網站架設的幾個要點,看完後你會發現架站其實很簡單:
1.穩定流暢的系統
電子商務網站一定要注重網站的穩定性和流暢度。試想一下,顧客正在瀏覽網站,要是你的網站突然卡了,或者頁面打開很慢,商品都跑不出來……客戶購物的心情就會大大降低。
隨著人們生活節奏的加快,沒有人會願意慢慢地等待你網站載入,你的網站如果不夠穩定流暢,消費者就不會喜歡。所以大家要選擇穩定性高、系統流暢的電子商務網站架站系統,比如Strikingly,技術水準可靠,網站的打開和瀏覽效果也很好。
2.基礎的商城功能
網站要具備相應的功能,才能有用處。一般來說,電子商務網站至少要有購物車、支付系統、訂單管理、會員系統、產品展示、商城、部落格、留言表單、商品搜尋引擎等功能,這樣才能更好地為客戶服務,發揮網站的作用。
3.網站管理人員配置
電子商務網站架站通常比普通的展示網站要複雜一些,有時候會需要更多的人員來一起架站。因此,這些不同成員的「許可權區分」就顯得尤為重要。你可以利用Strikingly架站的「我的團隊」功能,把網站的管理許可權拆分開來,授權給不同職能的員工,比如網站上的部落格文章有專人負責,只給他文章編輯許可權。這樣既能保障公司後台帳號的私密性,也能提高網站架設效率。
每個網站至多可邀請 10 個團隊成員,許可權分為管理員、網站編輯、部落格作者 3 大類,企業可根據自身情況調整。
4.挖掘關鍵字,多平台推廣
電商架站規劃要學會挖掘與產品相關的關鍵字,以吸引有意向的客戶。這就要求你做好SEO最佳化,設定好網站的標題、描述、關鍵字;不斷改善網站布局,及時更新內容資訊,必要時可以多做一些友情連結交換、多平台推廣,讓網站有個好的排名,增加曝光度。
另外,你還可以在網站中添加社群媒體圖示,比如臉書、Twitter、Youtube等等,引導網站客戶關注你的媒體平台,形成粉絲群體。
總之,電子商務網站架設要做好上述4點,這樣你的網站才能吸引客戶。網站也要做出自己的特色,強調品牌調性,以便讓顧客對你有更深的印象,形成良好的品牌轉化。Strikingly提供免費版和收費版服務,收費版價格在幾美元到幾十美元不等。對於大多數人來說,免費版就夠用了。如果希望使用更多的存儲空間和高級功能,你也可以選擇免費試用14天再做決定!
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我們使用cookie來改善瀏覽體驗、保證安全性和資料收集。一旦點擊接受,就表示你接受這些用於廣告和分析的cookie。你可以隨時更改你的cookie設定。了解更多