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Strikingly商家9月網路行銷日曆 - 網路行銷實戰 - Strikingly9月已經過去了一半,你是否還在為了這個月的業績而發愁?不用慌!今天 Strikingly 帶來了網路行銷該如何在9月吸引客戶的指南,讓你可以輕鬆學會做網路行銷活動,你可以參考這份行銷日曆,根據這份行事曆的排期提前安排你的網路行銷!
1.開學季
食品類、文具類、學生服裝、教育培訓學校等都可以在這個時候推出開學「大禮包」。例如nike在18年推出的「nike學院」,一座用想像力建成的空中學院帶大家重返校園,用運動開始新學期,更體現出「nike新裝備助你新鮮登場」的概念。與開學季相對,點擊這裡,你可以了解畢業季相關的行銷日曆。
開學季的商家可以在這個時間段舉辦各種優惠活動。你可以利用Strikingly架站系統的商城系統,點擊「行銷-優惠券」,給開學季商品設定百分比折扣優惠或滿額優惠。
2.教師節(9月28日)
藉助這個表達對教師敬意的節日,商家可以製作老師的感人場景影片;也可以徵集教師主題的故事;透過FB、Twitter、Youtube等多平台發關於教師主題的內容……以彰顯品牌的價值觀。網店可以透過製作祝福海報、展現課堂內外不一樣的老師等,引導客戶參與活動。
你可以利用Strikingly「彈出式視窗」功能,發布活動宣傳公告,快速吸引訪客目光,通知客戶參與活動。活動可以與優惠行銷結合,好的參與者可獲得獎品,或者優惠券。
3.中秋
中秋节是漢字文化圈的重要傳統節日,中秋節始於唐朝初年,盛行於宋朝,至明清時鼎盛,已成為與春節齊名的中國傳統節日之一。受中華文化的影響,中秋節也是東亞和東南亞一些國家尤其是當地的華人華僑的傳統節日。因此,一個好的中秋節行銷,可以覆蓋到全世界華人的範圍。那麼,你該如何進行中秋節網路行銷呢?
商家可以圍繞秋天養生、秋意涼、團圓這些元素進行發散。商家可以使用Strikingly架站的「免運費」功能,設定達到免運費條件的金額,舉辦特定的免運費活動,比如「中秋免運費」等,幫助網店提高收入。
4.月末粉絲回饋活動
月末很適宜商家做粉絲回饋活動,由於月末已經接近中秋,你可以做好準備,給粉絲們驚喜。這就需要你對粉絲足夠瞭解,在Strikingly架站「粉絲運營」後台,商家可根據不同類型的粉絲進行篩選查看關於粉絲的相關動態,如提交表單內容、下單動態等,更直觀地管理粉絲。
瞭解粉絲黏著度後,品牌可以根據自身特性,利用月亮、月餅、兔子、嫦娥等中秋節元素玩轉中秋節創意海報,吸引客戶;分享中秋團圓故事,主打情感牌,呼喚回家,提倡粉絲給父母家人買禮物,同時做一些特定商品禮物的滿減優惠,促進客戶下單。
9月已經將近過半,如果你需要獲得更多線上客戶,就抓住這些機會借勢來好好行銷吧!點擊下方按鈕,用Strikingly製作一個自己的網站試試吧!電腦端操作更方便哦~
如果你不知道怎麼制定行銷策略,可以看看這篇!
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