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網站架設前後,你需要了解的知識 - 網站架設知識 - Strikingly網站是一個企業重要的門戶,它不僅涉及到公司的形象,甚至還關乎行銷效果等等。因此在架設網站時一定要注意到方方面面,尤其是下面這 5 個細節,千萬不可忽視:
1、網域名稱
網域就是網站的網址,是架設網站的重要一步,所以一定不能馬虎。試想一下,如果用戶覺得你的網站很有幫助,但是忘記收藏了,下次該怎麼找到你?此時網域就顯得尤為重要,所以網域一定要簡單、好記。一個好的網域最好是自己公司名稱或主要業務的縮寫或英文,這樣可以方便用戶下次找到。
2、網頁內容
很多人在架站時都喜歡把所有零散的內容都放上去,總覺得植入的信息越多越好,然而這樣其實會讓你得不償失。一個好的網站應該重點突出、簡約而不簡單,頁面清晰明了,這樣才能吸引用戶瀏覽。如果一味追求內容“全面”,反而會導致網站平庸、頁面繁雜,用戶瀏覽起來也比較費力,很不方便。因此,在選擇網頁內容的時候一定要審慎。
有企業或個人為了傳達更多信息,植入了大量宣傳圖片和影片,這樣會導致網頁打開速度變慢,而根據調查顯示,當用戶訪問一個網站時,如果等待網頁打開的時間超過8 秒,大部分用戶是無可能繼續等待下去的。所以一定要注重用戶體驗,注意網頁的流暢性,無需植入太多圖片和影片。
3、架站平台
現在市面上的平台比比皆是,但品質參差不齊,甚至有些平台打著免費的旗號招徠訪用戶,在用戶架設完成,即將發佈時才告知你要收費。因此,在挑選架站平台的時候,大家一定要注意選擇口碑較好、品牌比較知名的團隊,不要找一些太小眾的平台,因為未經大量使用者檢驗過的架站系統,你無法確定它是否真的可靠。實際上在這裡,我要推薦 Strikingly。無論是模板的數量和品質、操作難度、系統穩定性,還是售後服務態度等問題,這些Strikingly都做得很好,讓你沒有後顧之憂。
4.數據分析
網站架好後,也要記得好好維護,不要不管不顧。畢竟網站的主要目的還是吸引訪客,那麼怎麼做才能吸引更多訪客、增強粉絲粘性呢?當然是透過數據分析!透過挖掘用戶的瀏覽訊息,去分析用戶的行為,從而對網站的佈局、設計、內容、產品等進行及時的調整,這樣才能不斷地積累粉絲,獲取顧客意向,發揮網站的作用。
Strikingly提供了網站數據分析功能和粉絲運營功能,可以讓你很容易地分析訪客數據,甚至是與訪客交流,從而及時對網站進行調整,非常方便。
5.顧客體驗
網站畢竟主要是服務於客戶,如果只是單向地展示或行銷,不聽客戶意見,那麼客戶必然不會喜歡這個網站。所以企業架站要學會傾聽用戶的訴求,這樣才能給他們一個很好的瀏覽體驗。
以上就是關於網站架設需要注意的地方了,這也是菜鳥架站時極之容易忽視的 5 個細節。細節決定成敗,做好這些,你的網站就不會太差!
[點擊這裏](https://tw.strikingly.com/content/blog/ choice-guide/),查看企業自助架站系統選擇和使用指南~
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